Brandon A. Roberts founded Premier Insights in 1995 and continues to serve as president and principal of the company. Additionally, Brandon serves as a consultant to the financial industry with respect to fair lending, the Community Reinvestment Act, statistical and multivariate regression techniques involving underwriting, risk assessment, marketing, and pricing.

Brandon has authored numerous market studies and economic assessments encompassing both quantitative and qualitative research as well as designed highly successful targeted marketing campaigns based upon database and market segmentation analysis. He has consulted with and conducted numerous studies and assessments for financial institutions related to the CRA and fair lending.

Brandon has been published in scientific journals such as Review of Policy Research, International Journal of Bank Marketing, Health Economics, and Urban Studies. Additionally, he has had articles published in three different books: Public Policy Research Trends, Health Care: Causes, Effects, and Controls, and Regional Economics. Brandon has also written articles for trade and professional publications such as the Mississippi Banker, the Mississippi Business Journal, the Memphis Business Journal, The Review of Banking and Financial Services and is often cited as a source for banking related news in various print media.

Brandon has served as part of the Adjunct Faculty at Mississippi College and holds a Masters Degree in Applied Sociology from Mississippi College and a Doctor of Philosophy in Political Economy from the University of Texas.


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